Bingo Data

Competitor analysis for the UK online bingo market.



Discover the latest bingo player trends

We actively monitor online bingo player activity across a number of the UK's biggest bingo brands & networks, including brands powered by Dragonfish, Electraworks, Gamesys, Pragmatic Play and Playtech.

Data Gathering

Our automated system tracks individual bingo room data such as ticket prices, prizes, jackpots & player numbers.

Manually Verified

We manually check the data to ensure the our published reports have the most accurate figures available.

Custom Reporting

Data from March 2020 onwards can be used to create a custom report to fit your business needs.



Bingo Sites Monitored

The dataset consists of information gathered hourly from 18 of the most popular online bingo brands from the industry's main software providers:

WebsiteSoftware Provider
888 LadiesDragonfish
Betfair BingoPlaytech
Buzz BingoPlaytech
Coral BingoEntain
Costa BingoDragonfish
Foxy BingoEntain
Gala BingoEntain
Heart BingoPragmatic Play
JackpotjoyBally's
Ladbrokes BingoEntain
Mecca BingoPlaytech
Paddy Power BingoPlaytech
PlayOJOPragmatic Play
Sky BingoPlaytech
Sun BingoPlaytech
TombolaIndependent
William Hill BingoPlaytech
Wink BingoDragonfish

How do you get your data?

Our tools visit each bingo site, every hour, every day, and record game information directly from each bingo lobby, including player numbers, ticket prices and jackpots. Everything we gather is just the same information that is publicly visible to players.For the majority of sites we can see the room name, number of players, prize, ticket price, jackpot and time to next game.When it is time to analyse the data, our system automatically flags potential linked rooms, which we then manually review to ensure that these games are only counted once in our totals.Pre-buy games are excluded from the statistics except for those starting within the next 20 minutes.


What is PPV?

When we analyse player numbers, we often present the data as a 'PPV' figure. This stands for 'Players Per Visit' and is basically the number of bingo players, averaged for that specific time period.For example, on 1st May 2020 we visited tombola once per hour for 24 hours. The lowest number of players we saw was at 5am (3,317 players) and the peak was at 9pm (20,277 players). PPV is simply the average of all these readings taken throughout that day (10,720 players).We have chosen this methodology because we do not track every single game, just those within 20 minutes of our hourly visits. In these circumstances, 'Players Per Visit' makes perfect sense.The only downside to our frequency of visitation is that our results will not include any games taking place outside of that 20 minute window.

How reliable is the data?

The data featured in our reports is only as reliable as the information displayed to players on the individual bingo sites.Occasionally there will times when bingo sites go offline due to scheduled maintenance or unexpected technical problems. When this occurs, we will usually estimate the PPV based on previous data.If the downtime extends beyond several hours, and it becomes clear it wasn't just scheduled maintenance, then we will mark that site as having no players for that visit, which will be reflected in their daily PPV score.If there are errors on the sites that mean accurate player numbers are not displayed, then these inaccuracies will be followed through in our report. When this happens, we will make it clear in the report analysis that we suspect this may have occurred.

Get in touch

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