The BingoData Report is a new quarterly publication which provides unique insights for the UK online bingo market.
Each report features data gathered from hourly monitoring of the UK's most popular online bingo sites.
Focusing specifically on the average number of bingo players at each site, it provides an overview of market share as well as changing trends over time at an individual brand level.
The BingoData Report is produced by Wayne Howe (Howe Gaming Ltd), a specialist online bingo marketing consultant.
Wayne is well known in the industry as the former organiser of the WhichBingo Awards (2014-2019) and editor of the WhichBingo Annual Report (2019-2020).
In January 2020, Wayne parted ways with WhichBingo to pursue his ambition of launching his own bingo affiliate site; HowAbout Bingo and to dedicate more time to establishing the BingoData Report.
Operators and industry stakeholders wishing to purchase a copy of our reports please contact us for more information.
The dataset currently consists of information gathered from 20 of the most popular online bingo brands from the industry's main software providers:
According to the WhichBingo Report 2020, there were 264 online bingo brands in the UK market at the end of 2019.
It would be impractical to monitor each and every one, particularly as the vast majority are made up of smaller white-label brands which would show very little difference in player numbers from other white-label sites on the same network.
As a result, we opted to monitor a selection of 20 of the most well-known brands across each of the main software providers, which according to WhichBingo power 85% of all the sites in the UK.
Both Butlers Bingo (Microgaming) and Dove Bingo (Pragmatic Play) were included specifically to represent the entire network which they are part of, rather than the individual popularity of those two brands.
Quite simply, we visit each bingo site, every hour, every day, and record game information directly from each bingo lobby, including player numbers, ticket prices and jackpots. Everything we gather is just the same information that is publicly visible to players.
For the majority of sites we can see the room name, number of players, prize, ticket price, jackpot and time to next game.
When it is time to analyse the data, our system automatically flags potential linked rooms, which we then manually review to ensure that these games are only counted once in our totals.
Also, when it comes to analysis, we only include games that are due to take place within 20 minutes of our visit. This is to ensure that we are not counting any advance pre-buy games that won't be taking place until hours or even days later.
Throughout the BingoData Report, you will find graphs and information presented as a 'PPV' figure. This stands for 'Players Per Visit' and is basically the number of bingo players, averaged for that specific time period.
For example, on 1st May 2020 we visited tombola once per hour for 24 hours. The lowest number of players we saw was at 5am (3,317 players) and the peak was at 9pm (20,277 players). PPV is simply the average of all these readings taken throughout that day (10,720 players).
We have chosen this methodology because we do not track every single game, just those within 20 minutes of our hourly visits. In these circumstances, 'Players Per Visit' makes perfect sense.
The only downside to our frequency of visitation is that our results will not include any games taking place outside of that 20 minute window.
The data featured in our reports is only as reliable as the information displayed to players on each of the individual bingo sites.
Occasionally there will times when bingo sites go offline due to scheduled maintenance or unexpected technical problems. When this occurs, we will usually estimate the PPV based on previous data.
If the downtime extends beyond several hours, and it becomes clear it wasn't just scheduled maintenance, then we will mark that site as having no players for that visit, which will be reflected in their daily PPV score.
If there are errors on the sites that mean accurate player numbers are not displayed, then these inaccuracies will be followed through in our report. When this happens, we will make it clear in the report analysis that we suspect this may have occurred.
Click the image below to see a sample of our first report from Mar-May 2020. This particular report had 59 pages in total and 68 different graphs of information.
We also provide an overall summary and pieces of information and analysis throughout, commentating specifically on any interesting trends in the data.
We also offer bespoke reports that give you the flexibility to choose the data and delivery method most useful to you.